Small Business Advertising on Google and Facebook – the Smart Way

You can flush a LOT of money down the toilet doing paid advertising on Facebook and Google, if you don’t know what you’re doing.

And one of the biggest mistakes many businesses make is throwing money at a digital marketing campaign, without thinking through the process from end to end.

And by that, I mean clicking on your own ads and seeing what happens from the prospective customer’s point of view.

Google and Facebook are the biggest publishers in the world. They make ALL their money from advertising, so advertising DOES work, obviously, otherwise…why would anybody be constantly spending money on it? 

In this video, some basic ‘sales thinking’ before you spend a dollar on any digital marketing: