by gmilner | Mar 16, 2021 | Uncategorised
The recent addition of a new puppy to the Milner household has once again highlighted for me the immense power of the riches to be found in niche markets. And it makes me wonder why so many business owners ignore this, and try to be all things to all people. For the...
by gmilner | Aug 7, 2020 | Uncategorised
Any business owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that “some of the mud sticks.” But it takes some careful “Sales Thinking” and technical skill to avoid wasting that money, and a lot of time. It’s often a...
by gmilner | Mar 8, 2020 | Uncategorised
Advertising on Google and Facebook isn’t about luck. It’s about having the right structure in place to capture sales or leads, and being able to measure the results – instantly. It doesn’t really matter what kind of business you have, the structure of the campaign is...
by gmilner | Mar 7, 2020 | Uncategorised
Medical researchers at the University of WA have stumbled on a previously-unknown strain of the coronavirus they say is “much more infectious.” The new strain, dubbed TR-20, or bogrollvirus, has already infected tens of thousands of Australians, according...
by gmilner | Feb 25, 2020 | Online Advertising
If your salon Facebook ads aren’t working…call me on 08 94439327 if you need help with this. I stole the following from veteran Facebook marketer Cameron Steedman, because I couldn’t have put it better myself! “The picture above is the EXACT step-by-step plan that I...
by gmilner | Feb 17, 2020 | Online Advertising
How to Tackle Bad (and Fake) Reviews for Your Business – See Below Every small business owner – especially in service businesses like hair salons and beauty salons – fears getting negative online reviews. Even worse are the fake ones, nasty malicious pieces of work...
by gmilner | Feb 10, 2020 | Online Advertising
Feel free to comment below if you find this post useful:-) In my previous video, I showed you why it’s important to ‘optimize’ the photos on your Google Business Listing. (It helps Google show your business more prominently to people searching for what you sell.) (If...
by gmilner | Feb 6, 2020 | Uncategorised
For any local business, the most valuable online real estate you can have is a position in the “Three Pack” of Google listings under the map. These businesses get more than 90% of the phone calls and website visits: Smart business owners know that being in the Three...
by gmilner | Jan 30, 2020 | Online Advertising, Uncategorised
Having a great looking website is one thing, Getting traffic to it is quite another. In Hobart, Escape Skin & Body owner Effie Tsoplouos was delighted with the brand new website our team at Worldwide Salon Marketing had designed and built, with constant input from...
by gmilner | Jan 23, 2020 | Uncategorised
VIDEO BELOW: How to capitalize on the move to Voice Search in 2020 You’ve done it yourself, right? You’ve picked up your phone, and demanded something like “Hey Siri (or her Android equivalent), find me a seafood restaurant nearby…” Thanks to smart phones, and gadgets...
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