Hi! I’m Greg Milner

Hi, I’m Greg Milner, and if you’re a business owner like me, you’ll probably find my story interesting.

After a 20 year career in television production, I left a highly-paid job to become a ‘consultant’. I set up an office at home, made sure I had a nice desk and comfy chairs for visiting clients, and waited for the phone to ring. And waited. And waited.

The phone remained stubbornly silent. Rapidly, I was going broke. I knew I was ‘good at what I did’ – but I had no idea how to market my services. I had to do something, fast. So I began studying the work of some of the world’s greatest marketers, like Dan Kennedy, John Carlton, Gary Halbert and more. I was hooked.

With my new-found knowledge, the work soon started coming in; copywriting jobs and consulting work for accounting firms, engineers, manufacturers, medical professionals and a dozen other types of small to medium businesses. But I was still missing something – a narrow but deep and rich ‘niche’ market that I could mine for years to come.

My partner at the time was the owner of a small beauty salon. She asked me to help with her marketing. I wrote some ads for her, and overnight, her business took off. In late 2003, I sat down and wrote a marketing ‘toolkit’ for hair & beauty salons. Over the next few years, that toolkit brought in more than 10 million dollars in sales, in Australia and overseas.