Just recently I ran a Google search for a client’s business, just to see how and where the business showed up online. Just in the first two pages of search results, I found the business mentioned in 28 different places. I told this client – he had no idea! Worse, on...
The recent addition of a new puppy to the Milner household has once again highlighted for me the immense power of the riches to be found in niche markets. And it makes me wonder why so many business owners ignore this, and try to be all things to all people. For the...
Any business owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that “some of the mud sticks.” But it takes some careful “Sales Thinking” and technical skill to avoid wasting that money, and a lot of time. It’s often a...
Advertising on Google and Facebook isn’t about luck. It’s about having the right structure in place to capture sales or leads, and being able to measure the results – instantly. It doesn’t really matter what kind of business you have, the structure of the campaign is...
Medical researchers at the University of WA have stumbled on a previously-unknown strain of the coronavirus they say is “much more infectious.” The new strain, dubbed TR-20, or bogrollvirus, has already infected tens of thousands of Australians, according...
For any local business, the most valuable online real estate you can have is a position in the “Three Pack” of Google listings under the map. These businesses get more than 90% of the phone calls and website visits: Smart business owners know that being in the Three...
